Built for people who work for themselves.
Working for yourself should feel freeing. Managing the money that comes with it often doesn't.
Indi was created to make the financial side of being a sole trader simpler — helping Australians keep track of what they earn, what they spend, what they're still owed and what they'll need when tax time comes around.
Instead of scrambling through bank statements, receipts, invoices and spreadsheets at the end of the financial year, Indi gives sole traders one simple place to stay organised throughout the year.
Your financial companion. Your sole trader money, sorted.
Why Indi exists
Sole traders rarely start working for themselves because they love financial admin.
They start because they have a skill, an idea, a service to offer or an opportunity they want to pursue. But before long, that can mean managing irregular income, chasing invoices, keeping receipts, separating work and personal expenses and trying to work out whether everything is ready for EOFY.
Traditional accounting software can be more than many sole traders need. On the other hand, relying on spreadsheets, notes and memory can quickly become messy.
Indi is designed to sit in the middle.
It gives sole traders a simple way to answer four important questions:
What came in?
What am I still owed?
What went out?
Am I ready for EOFY?
That focus is at the heart of Indi. It is not trying to turn sole traders into accountants. It is designed to help them stay organised enough that managing their finances feels clearer, easier and less overwhelming.
Simpler now. Easier later.
Indi turns financial admin into something that can be managed as you go, rather than an end-of-year project.
- Track your ABN income
- Record business expenses
- Keep receipts attached to the right records
- Create and manage invoices
- See what you're still waiting to be paid
- Review your Tax Pack readiness through the year
When tax time arrives, the goal is simple: instead of starting from scratch, your records are already organised and ready to review, export or share with your accountant.
Indi helps organise the information. Your accountant or tax adviser can help determine what you can claim and how it should be reported.
Made for sole traders
Indi is built specifically for people running one-person businesses with relatively straightforward financial affairs.
That could be a freelancer, consultant, tradie, photographer, designer, musician, tutor, coach, personal trainer, support worker or someone earning meaningful ABN income alongside their regular job.
Different industries. Different ways of working. The same basic challenge: keeping the business side organised without needing a finance department.
Indi is designed to make that easier.
About the founder
Indi was founded by Mufaro Maringe, a Melbourne-based technology, customer experience and creative professional who saw an opportunity to make managing sole trader finances feel far less complicated.
Having worked across technology while also pursuing creative projects of his own, Mufaro understood the space between simple spreadsheets and accounting platforms designed for much larger businesses. For many independent workers, neither option quite fits.
Indi grew from a straightforward idea: give people who work for themselves a simple, approachable way to understand their money, stay organised throughout the year and arrive at tax time better prepared — without needing to become a bookkeeper along the way.
What Indi believes
Working for yourself already comes with enough complexity. Your financial tools shouldn't add more.
Indi believes good financial organisation should be understandable, accessible and designed around the way sole traders actually work.
That means:
- Less accounting jargon
- Fewer unnecessary features
- No requirement to connect a bank account
- No payment processing
- No pretending to replace your accountant
Just a clearer picture of your sole trader finances and the tools to keep them organised.
Independence made simpler.
Indi starts with helping sole traders manage their income, expenses, invoices, receipts and EOFY records.
But the bigger vision is to become the financial companion for independent work — a trusted place where sole traders can understand where they stand, manage their financial admin and work more seamlessly with the professionals who support them.
The aim isn't to build another complicated accounting platform.
It's to make running the financial side of working for yourself feel simpler.
Less admin. More clarity. Independence made simpler.
Indi organises your records and is not tax, legal or financial advice. Confirm what you can claim with your accountant, a registered tax agent, or the ATO.
Connect with us
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